Worldwide launch of O.R.S blackcurrant at The Pharmacy Show in Birmingham, UK

October 1, 2012 12:19 pm Published by Leave your thoughts

The worldwide launch of O.R.S balckcurrant flavour will take place at the 2012 Pharmacy Show on the 30th September at The NEC in Birmingham. Over 6000 pharmacist and pharmacy assistants will be able to have a free taste of the new delicious O.R.S blackcurrant flavour. O.R.S is a soluble tablet form of the standard oral rehydration salts formula. O.R.S lemon flavour is one of the fastest growing OTC products in the world, presently available in 17 countries and set to be available in 31 countries by the end of 2013. Over 1100 UK pharmacies have listed O.R.S lemon flavour within the first 60 days of launch, the rapid uptake has made O.R.S one of the best performing new products in the UK OTC category. O.R.S contains a combination of glucose, salts and electrolytes. O.R.S helps to replenish the body with water and salts that have been depleted and helps to maintain an optimal fluid balance. O.R.S is designed for a variety of users including people who lose excess fluid, professional and recreational athletes, visitors to hot/tropical countries and people who are dehydrated due to alcohol consumption. The importance of rehydrating is well known but with today’s busy lifestyles we often forget how vital it is to maintain fluid levels so you can perform at your best 24/7. Sustaining a healthy level of hydration throughout the day will ensure energy and concentration levels are maintained. For more information, please visit Clinova at The Pharmacy Show, stand B9.






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